Stirring It Up: How to Make Money and Save the World

Corporate Social Responsibility book signing: 

Stirring It Up with Gary Hirshberg

Friday, January 25th @ 2:30 PM

Metro United Way, 334 E. Broadway

(via Carol Besse and Sustainability Forum - Thanks)

Carmichael’s Bookstore is pleased to host a talk and book-signing by  Gary Hirshberg, CE-Yo of Stonyfield Farm and author of the new book


Stirring It Up: How to Make Money and Save the World. 

The event will be held on Friday, January 25th from 2:30 to 4 PM in the Community Room at Metro United Way’s office, 334 East Broadway. It is co-sponsored by  Metro United Way, Community Farm Alliance, and Rainbow Blossom Natural Foods.

Stonyfield Farm began in 1983 as a seven-cow operation and has grown into a $330 million company and the world’s largest maker of organic yogurt. The company has achieved  double-digit revenue growth and excellent profits each year for the past two decades while adopting sustainable  methods that reduce environmental costs and rebalance the planet’s natural systems. Through re-use and recycling, Stonyfield prevents hundreds of tons of materials from reaching landfills and incinerators each year. They also collect their recyclable cups and turn them into useful products, like toothbrushes and razors.

Some of Stonyfield Farm’s unique efforts that are outlined in his book 

include using organic ingredients that are environmentally friendly even if it means higher costs, and promoting environmental awareness and activism on two million yogurt lids per week to spread the word about  important green issues including climate change. In Stirring It Up, Hirshberg demonstrates how any business can follow suit and help save the planet while achieving higher growth and better profits. Throughout the book,  he uses examples from his own experience and from companies like Patagonia, Timberland, and Newman's  Own to provide readers with information connecting what they consume with the world they inhabit, empowering the average shopper to look beyond the check-out line and toward a sustainable, greener future. In keeping with his principles, each

copy of Stirring It Up is made of recycled paper composed of 100% post-consumer waste.

The event is free and open to the public. Please call Carmichael’s at   896-6950 for more information on the event.

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